Genki Greens

Genki Greens is a Dutch food brand bringing greens into everyday routines through bottled green shots. Our collaboration began with its earlier fresh microgreens range and continued as the product offer evolved.

Working within Genki’s existing identity, we developed advertising, print collateral, product labels and packaging materials. The focus throughout was clear product communication: making the offer easy to understand, the variants easy to distinguish, and the brand recognisable across customer touchpoints.

Genki Greens wordmark surrounded by fresh greens

gen·ki zn. (1) energie; vitaliteit; levenskracht; fut; pit; veerkracht (2) geestkracht; wilskracht; energieke vastbeslotenheid (3) gezondheid; welzijn (4) moed; vuur; onverschrokkenheid (5) vrolijk; opgeruimd; blij (6) levendig (7) vastberaden

Genki advertising design introducing the fresh microgreens subscription on a deep green backgroundGenki farm-to-fridge advertising design with a clear subscription offer and fresh greens on a light background
Genki postcard resting on natural wood, with shared-table photography
Fresh Genki microgreens photographed among produce; original kit packaging and photography by other creatives

From fresh microgreens to a daily green shot. As Genki’s product offer evolved, our collaboration grew to include a family of product labels and the materials that accompany every delivery.

Genki Pea shot with bright green Plant Protein labelGenki Wheatgrass shot with Chlorophyll labelGenki Broccoli shot with dark green Sulforaphane label
Genki product film · Label design by So Happy Creative. Film production by other creatives.
Genki packaging tape design carrying the brand onto a kraft shipping box

Original brand identity, microgreen kit packaging, photography and film production by other creatives.

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