Every project starts with your vision. We dig into what makes your brand yours, then shape it into something your audience instantly connects with. Bold, intentional, built to last.
Founder · Designer · Illustrator
My name is Asli. I'm the designer, illustrator, and the one-woman show behind So Happy Creative. I've been doing this for almost six years now, started freelancing from day one, never looked back. Most of my work lives in branding, packaging, and illustration, with a soft spot for the food & beverage, beauty, and fashion worlds. I get fired up about brands with personality. Founders who care about how they show up. Projects where strategy and beauty aren't treated as opposites. When I'm not designing, you'll find me making mixed media art, cooking something ambitious, or watching movies from 80s or 2000s. Whether you need a full brand identity, packaging that stands out, or a website that finally feels like you, I'm here, and I'd love to hear what you're building.
How we work
We start by getting deep into your world — your goals, your audience, your competitors, and what makes you extraordinary.
Before a single mark is made, we align on positioning, messaging, and visual direction. The thinking that makes the design work.
This is where the magic happens. Every element crafted with intention — typography, color, form — built to last.
We deliver everything you need to show up boldly, and we stay close as your brand grows in the world.
