Pure Melt

Pure Melt makes Love Bites and drinking chocolate from Byron Bay. Snackable, fudgy bites and cozy drinking blends made for everyday moments. What started as a logo refresh expanded into a 360° rebrand after a focused discovery clarified users, the brand’s vision and mission, and its position in the category.

We rolled out a new logo, website, and packaging, supported by sharpened strategy, refreshed mission & vision, a refined target audience, and a subscription-forward business model.