Lomdogs

Lomdogs is a legally registered animal welfare foundation in Lombok, Indonesia, dedicated to rescuing, rehabilitating, rehoming and sterilizing the island's street dogs. We built a complete visual identity that could carry both the warmth of their mission and the energy of island life.

The brief was to feel approachable and joyful without losing credibility — a brand that volunteers, donors and adopters could all rally behind. We landed on a hand-drawn island mascot, a sun-and-sea emblem, and an earthy, vibrant palette that captures the spirit of Lombok.

From a full brand guideline system to business cards, apparel, social templates, signage and a rescue vehicle wrap, every touchpoint was designed to be instantly recognizable, easy to apply, and full of personality.